Richard Viguerie -  Volunteer Faculty at the Leadership Institute

Richard A. Viguerie pioneered the use of political direct mail/direct marketing.

Richard Viguerie transformed American politics in the 1960s and 70s by pioneering the use of direct mail in the political and ideological spheres, which allowed conservatives to go around the liberal media blockage right into people’s homes. He used direct mail marketing to help build the conservative movement, which then elected Ronald Reagan as the first conservative President of the modern era.

Viguerie is the Chairman of American Target Advertising, a 57-year-old direct marketing agency with 83 team members located in Northern Virginia. Viguerie’s company has mailed more than 4.6 billion letters for hundreds of conservative candidates and organizations, and raised more than $7.5 billion for conservative causes. They mailed over 139 million postal letters in 2020. Viguerie is also Chairman of FedUp PAC, an independent expenditure political action committee, and publisher of a conservative website, ConservativeHQ.com.

Dr. Lee Edwards, a senior fellow at the Heritage Foundation, wrote in The Washington Times in 1999 that Viguerie was one of 13 “Conservatives of the Century.”

Mr. Viguerie and his wife, Elaine have been married for 60 years. They have three children and six grandchildren and live in the Virginia countryside on 230 conservative-friendly acres.

Richard Viguerie