Mark Pfeifle   -  Volunteer Faculty at the Leadership Institute

Mark Pfeifle

Mark is founder and president of the strategy and communications firm, Off the Record Strategies. Mark was deputy assistant to the president and deputy national security advisor for strategic communication and global outreach at the White House from 2007 to 2009. Whether operating in the public, private or nonprofit sectors, Mark is a leader in crisis communications, digital media, cybersecurity, and has expertise and deep experience in planning and successfully executing high-impact policies and strategies.

Mark also served as press secretary and communications director for the U.S. Department of Interior and as director of the U.S. Department of Treasury’s Social Security Information Center. He was director of communication at the Republican National Convention in New York City in 2004 and deputy communication director at the Republican National Committee in 2000.

Mark was one of the first advisors sent by the White House to New York City after the 9/11 attacks. Mark was awarded an Edward R. Murrow Award for radio news reporting, is a recipient of a Polly Award for Best Overall Internet Strategy Campaign, and was recognized with the US Army’s Outstanding Civilian Service Award. 

He takes on big challenges and drives positive action to get things done, supporting groups as diverse as the U.S. Department of Homeland Security, American Humane Association, National Sheriffs’ Association, Environmental Defense Fund, the president of Colombia’s election campaign and a Fortune 500 company with a major acquisition. His expertise in marketing and communication extends to successful digital media initiatives, having led campaigns on Facebook, Twitter, Instagram and Snapchat.

Mark has spoken on strategic health diplomacy at the University of California-San Francisco and the Newseum in Washington, DC in 2015; on Cyber Security, Social Media and Strategic Communications at the George C. Marshall European Center for Security Studies in 2015; he debated at the Oxford Union Society in 2012 on social media and social activism; the 2009 Moscow State University “Conference on Cybersecurity and Information Warfare”; the 2009 “Personal Democracy Forum” in New York; and the 2009 “Talkers’ Magazine New Media Seminar” in New York.