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Direct Mail School


What you will learn

Direct Mail School
2 day, $150 (meals included)
The Leadership Institute’s own direct mail fundraising has become famous in the conservative movement. LI trains thousands of conservative leaders, activists, and development officers, a few at a time. Professionals teach you how to raise money and generate a steady, growing revenue base for your campaign or organization.
You will learn to:
  • Implement proven direct mail concepts
  • Build your donor file
  • Write successful letters
  • Design successful packages
  • Apply case study examples of successful programs

You may also be interested in a copy of The Laws of Public Policy by Morton Blackwell.


Starts Wednesday, September 17, 9:00 AM through Thursday, September 18

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1101 N Highland St
Arlington, VA 22201  Map



Carol Wehe's Photo

Carol Wehe

Contact Carol with your questions.

What graduates say

  • "You can't save the world if you can't pay the rent!"

    Morton Blackwell

    Morton Blackwell

    President of the Leadership Institute