What you will learn
Public Relations School, Advanced
3 evenings, $100 (dinners included)
Earned media is crucial to your work -- whether you're promoting policy, highlighting your organization’s accomplishments to the press, or trying to mitigate a crisis situation. Plus, your ability to get positive earned media attention is resume gold.
Learn how you can maximize your media opportunities at the Leadership Institute's Advanced Public Relations School.
You'll learn how to:
- successfully pitch the media
- craft a compelling message for your audience
- manage successful media events -- every time
- easily generate earned media for your organization, cause, or campaign
You'll also get valuable, hands-on communications experience. You'll be divided into communications teams with other class attendees to work through strategy and message development. Then your team will conduct a live, mock press conference. LI faculty, all PR professionals, will critique your efforts and offer helpful tips you can apply immediately.
You may also be interested in a copy of The Laws of Public Policy by Morton Blackwell.