What you will learn
Direct Mail School
2 day, $150 (meals included)
The Leadership Institute’s own direct mail fundraising has become famous in the conservative movement. LI trains thousands of conservative leaders, activists, and development officers, a few at a time. Professionals teach you how to raise money and generate a steady, growing revenue base for your campaign or organization.
You will learn to:
- Implement proven direct mail concepts
- Build your donor file
- Write successful letters
- Design successful packages
- Apply case study examples of successful programs
You may also be interested in a copy of The Laws of Public Policy by Morton Blackwell.