Leadership Institute Events
Public Relations School, Advanced banner

Public Relations School, Advanced

15 days

until event begins

What you will learn

Public Relations School, Advanced

3 evenings, $100 (dinners included)

Earned media is crucial to your work -- whether you're promoting policy, highlighting your organization’s accomplishments to the press, or trying to mitigate a crisis situation. Plus, your ability to get positive earned media attention is resume gold.

Learn how you can maximize your media opportunities at the Leadership Institute's Advanced Public Relations School.

You'll learn how to:

  • successfully pitch the media
  • craft a compelling message for your audience
  • manage successful media events -- every time
  • easily generate earned media for your organization, cause, or campaign

You'll also get valuable, hands-on communications experience. You'll be divided into communications teams with other class attendees to work through strategy and message development. Then your team will conduct a live, mock press conference. LI faculty, all PR professionals, will critique your efforts and offer helpful tips you can apply immediately.


You may also be interested in a copy of The Laws of Public Policy by Morton Blackwell.


Starts Monday, December 8, 6:30 PM through Wednesday, December 10

Add a Calendar Reminder


1101 N. Highland Street
Arlington, VA 22201  Map



$15.00 discount for early registration until 12/1/14

Your Cost: $85.00

Rachel Phillips's Photo

Rachel Phillips

Contact Rachel with your questions.

What graduates say

  • "This seminar was very necessary since I handle all communications in my office...I write talking points,
    e-newsletters, press releases, and handle new media. This seminar really put the pieces together and gave me concrete strategies and ways to look at communications!"

    Ryan Moy

    Ryan Moy

    Communication Director, Representative Kenny Marchant (TX-24)

Your faculty