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Campaign Management School

Campaign Management School

The Campaign Management School teaches you how to win elections. This premier campaign training provides candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and an effective media strategy.

Regardless of the level of your political experience, learn the experts’ secrets of an effective campaign from announcement to Election Day. Our faculty includes today’s most experienced campaign professionals.

You will learn how to:

  • Write a campaign plan 
  • Develop a winning campaign strategy
  • Target and identify voters
  • Manage grassroots outreach 
  • Raise funds 

NOTE:  The Campaign Management School is not designed for current candidates, but many of the lectures are helpful.  If you are running for office now, you’ll also benefit from attending the following LI programs:  Public Speaking WorkshopAdvanced Public Speaking WorkshopOne-on-One Public Speaking WorkshopIntroduction to Television TechniquesOn-Camera Television WorkshopOne-on-One Television Workshop, and High-Dollar Fundraising 

Upcoming Dates:
Jan. 26, 2015
Arlington, VA

This is a 4-day school


May. 4, 2015
Arlington, VA

This is a 4-day school


Aug. 17, 2015
Arlington, VA

This is a 4-day school


Dec. 7, 2015
Arlington, VA

This is a 4-day school

Manager:
Carol Wehe's picture

Carol Wehe

Contact Carol with your questions or to request training.

What graduates say

  • "Another LI grad elected to office. I couldn't have done it without you."


    Michelle Litjens's photo

    Michelle Litjens

    Wisconsin State Representative

  • "LI training is INVALUABLE. It is essential for success in politics whether you're an elected official or an activist. Going to LI's Campaign Leadership [now Management] School was the jumping off point from volunteer to professional campaigner. I use those skills to manage my business and my political office."


    Samuel Saad, III's photo

    Samuel Saad, III

    Councilman, Naples, Florida

  • "This was my first time running for public office, and it was against a political veteran. It was a tough race, but LI gave me the education needed to run a successful campaign."


    Alonzo Baldonado's photo

    Alonzo Baldonado

    New Mexico State Representative

  • "Thanks to the training at the Leadership Institute, my campaign manager and I beat an incumbent Illinois representative in the primary and we went on to win the general election by 24%. Thank you for all your good work. I've told dozens of people about your outstanding programs, and that you all were the key to my success."


    Tom Morrison's photo

    Tom Morrison

    Illinois State Representative