What you will learn
The Campaign Management School teaches you how to win elections. This premier campaign training provides candidates, campaign managers, and staff with the tools and information necessary to organize a winning campaign with a strong grassroots organization and a successful media strategy.
Regardless of the level of your political experience, learn the experts’ secrets of a successful campaign from before announcement to after Election Day. Our faculty includes today’s most experienced campaign professionals.
You will learn how to:
- Write a campaign plan to organize your campaign
- Develop a winning campaign message to win votes
- Target and identify voters
- Manage grassroots outreach
- Raise funds
NOTE: If you are already a candidate, you will also benefit from attending the following LI programs: Public Speaking Workshop (Basic, Advanced, and One-on-One) or Television Workshop (Introduction to Techniques, On-Camera, and One-on-One).
You may also be interested in a copy of The Laws of Public Policy by Morton Blackwell.