Two weeks ago we talked about why storytelling matters (because it’s how you convince people). This week, we talked about how to tell stories.
Beyond the simple tactics like listening to other stories, watching performers, and practicing your story out loud, we borrowed, from Made to Stick, this list. These seven story archetypes are a gut check: if your story fits an archetype, you’ve found a potential winner.
Clarity Media’s Red Alert Politics annual “30 Under 30” list highlighting young, conservative movers-and-shakers featured three Leadership Institute (LI) staffers and nine people that are graduates of LI training.
Caleb Bonham, editor-in-chief of LI’s Campus Reform, launched his career in political media after a video of him interviewing Sandra Fluke supporters quickly went viral. Caleb is regular guest on several Fox News programs.
Lauren Day, director of external affairs at the Leadership Institute, was also featured on the 30 Under 30 List in 2014. She oversees LI's brand reputation and public image externally through building strategic partnerships, while managing marketing and communication activities.
Also appearing on Red Alert’s list is Katherine Timpf, a reporter at LI’s Campus Reform. Katherine’s work exposing liberal abuse, waste, fraud and bias on college campuses has appeared regularly on Fox and Friends, Drudge Report and other national news outlets. Recently, Katherine has been a guest on Fox’s Red Eye with Greg Gutfeld.
“I could not just sit back and watch tax-and-spend liberals destroy my home state of Maryland,” the newly Republican-endorsed candidate for Maryland’s State Senate Michael Hough said.
On June 24 he beat Senate Minority Leader David Brinkley (R-Frederick), the incumbent, by more than 2 to 1 in the Maryland state senate district 4 primary election.
“I believe this race is important because Republicans in Maryland must have a clear contrast with the Democrats,” Michael said, “and we are hurt by politicians like Brinkley who claim to be conservative, but then vote for taxes and wasteful spending.”
His devotion to public service didn’t just begin; he’s been long at it.
Ashlyn Adelman, the rising college junior at Bucknell University, has taken her Leadership Institute training into the world of business management.
“I believe conservatism is at the heart of business and I have found that many businesses agree with me,” Ashlyn said.
She’s proof that conservative principles extend far beyond politics and policy. And, she has found a way to apply her conservative beliefs to the field she is passionate about.
She’s currently a project coordinator intern at BrandPoint Services Inc., which is a property maintenance and property-based capital expenditure re-branding and re-imaging company.
Ashlyn attributes much of her growth as a conservative leader to an early mentor Peggy Grande, who “helped save me from the liberal California public education system’s indoctrination.”
"Our employee of the Quarter is Carol Wehe," Leadership Institute President Morton Blackwell said at today's all-staff meeting. "Carol manages our fundraising, digital media, and webinars," he continued.
"Carol does a tremendous job reviewing and modifying her trainings to provide our students with the best possible curriculum. She has overhauled our fundraising schools, and she is currently working on a streamlined agenda for our Campaign Management School."
"Earlier this year Carol was asked to audit our webinars and to create compelling content that would acquire new contacts for LI, create a path from webinars to in-person trainings, and amass an archive of LI training samples of each of LI’s trainings," Morton said today.
"The first quarter of this year, the webinars averaged less than 40 viewers. In the most recent quarter, the webinars have averages more than 140 viewers. Our most recent webinar had 181 attendees from 42 states, DC, and 5 other countries," Morton finished.
In case you missed the webinar on Storytelling: Part One, here are the top 10 Characteristics of Effective Stories.
Stories win races. Change minds. Influence events.
Stories are one of the most valuable tools that we have.
Learn the ten characteristics of effective stories from my recent Leadership Institute webinar, Storytelling Part 1: Storytelling & why it matters. Watch the recorded webinar here.
The following is a speech given by Ron Maxwell, independent filmmaker, at the 43 National Fourth of July Conservative Soiree:
In 1776 Americans declared themselves independent of more than arbitrary rule by a distant monarch. They also severed the ties of aristocracy. This was in itself a revolutionary notion. It meant that political power, its attendant privilege and economic advantages would no longer be transferred by the blood.
Earldoms, dukedoms, and kingdoms were banished from the territory and from the future of the American people. The citizen became the self-identifying unit of self-rule.
Last week 84 conservative DC summer interns gathered at the Leadership Institute to learn the secrets for a successful internship.
Experts on everything from networking and résumé writing to dressing for success addressed interns and provided tricks of the trade and personal experiences.
“I feel equipped and better prepared to excel in Washington this summer and in the future,” said Austin Pendergist, intern in the office of Congressman Mark Sanford (R – SC).
Senator Jim DeMint, now president of The Heritage Foundation, joined the Leadership Institute and 234 guests earlier this week for LI’s monthly Wednesday Wake-Up Club Breakfast. He encouraged attendees to bring conservative principles back to America through reasonable alternatives.
“What you do at the Leadership Institute – at the grassroots level, at the student level – is really planting the seeds for our success in the future,” Hon. DeMint said.
The 43-year-old life-long Alabama citizen Jody Trautwein, also a Leadership Institute graduate, is very active in his community. He’s a father, pastor, former educator and candidate for local office.
“Psalm 11:3 states, ‘If the foundations be destroyed, what can the righteous do?’ Our religious liberty is under daily assault and we must fight to protect it,” Jody said.
Jody is an associate pastor at House of Grace Church and an ordained minister by the Fresh Oil Fellowship of Churches International. He also serves as the director of operations for a statewide alliance of pastors, ministry leaders, and marketplace influencers called the Alabama Alliance for Reformation.
“The preservation of faith, family, and financial conservatism directly determines how well we will be able to protect our increasingly eroding freedoms as American citizens,” he said.